{"id":2118,"date":"2023-07-07T08:16:14","date_gmt":"2023-07-07T06:16:14","guid":{"rendered":"https:\/\/www.otagosro.com\/technicke-a-marketingove-preklady\/"},"modified":"2025-06-12T21:37:21","modified_gmt":"2025-06-12T19:37:21","slug":"technicke-a-marketingove-preklady","status":"publish","type":"post","link":"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/","title":{"rendered":"Technical and marketing translations"},"content":{"rendered":"<div id=\"pl-gb2118-6a3d7abdd178d\"  class=\"panel-layout wp-block-siteorigin-panels-layout-block\" ><div id=\"pg-gb2118-6a3d7abdd178d-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb2118-6a3d7abdd178d-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb2118-6a3d7abdd178d-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3>Saving time and increasing quality. Translations of professional technical texts and marketing content from a single supplier.<\/h3>\n<p>A global manufacturer of air conditioners and heat pumps gets better quality translations while reducing the time needed to manage them internally.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-gb2118-6a3d7abdd178d-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb2118-6a3d7abdd178d-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb2118-6a3d7abdd178d-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>Overview<\/h2>\n<p>At first glance, translating product documentation is not rocket science. However, upon closer inspection, we usually find a mix of diverse content, a mix of technical texts and creative marketing, document and file formats. A seemingly simple project requires more than just the translation of a technical manual, especially if your goal is translation into multiple languages, strict delivery deadlines and, of course, quality translation.<\/p>\n<p>Our client is a global manufacturer of heat pumps and air conditioners with more than 50 years of experience and sales in more than 120 countries. The company is one of the world&#8217;s leading manufacturers in the heating and cooling industry.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-gb2118-6a3d7abdd178d-2\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-gb2118-6a3d7abdd178d-2\" ><div id=\"pgc-gb2118-6a3d7abdd178d-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb2118-6a3d7abdd178d-2-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child\" data-index=\"2\" ><div class=\"panel-widget-style panel-widget-style-for-gb2118-6a3d7abdd178d-2-0-0\" ><div id=\"pl-w64e70e70d9d0d\"  class=\"panel-layout wp-block-siteorigin-panels-layout-block\" ><div id=\"pg-w64e70e70d9d0d-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w64e70e70d9d0d-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w64e70e70d9d0d-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"dashed-bottom panel-widget-style panel-widget-style-for-w64e70e70d9d0d-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h5 style=\"text-align: center;\">English, Slovak, Czech<\/h5>\n<p style=\"text-align: center;\">languages<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"panel-gb2118-6a3d7abdd178d-2-0-1\" class=\"so-panel widget widget_siteorigin-panels-builder panel-last-child\" data-index=\"3\" ><div class=\"panel-widget-style panel-widget-style-for-gb2118-6a3d7abdd178d-2-0-1\" ><div id=\"pl-w64e70e70da61c\"  class=\"panel-layout wp-block-siteorigin-panels-layout-block\" ><div id=\"pg-w64e70e70da61c-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w64e70e70da61c-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w64e70e70da61c-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w64e70e70da61c-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h5 style=\"text-align: center;\">Translations, proofreading, copywriting<\/h5>\n<p style=\"text-align: center;\">Services<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pgc-gb2118-6a3d7abdd178d-2-1\"  class=\"panel-grid-cell\" ><div id=\"panel-gb2118-6a3d7abdd178d-2-1-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child\" data-index=\"4\" ><div id=\"pl-w64e70e70da90f\"  class=\"panel-layout wp-block-siteorigin-panels-layout-block\" ><div id=\"pg-w64e70e70da90f-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w64e70e70da90f-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w64e70e70da90f-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"dashed-bottom panel-widget-style panel-widget-style-for-w64e70e70da90f-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h5 style=\"text-align: center;\">&gt; 89 000 words<\/h5>\n<p style=\"text-align: center;\">scope per year and language<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"panel-gb2118-6a3d7abdd178d-2-1-1\" class=\"so-panel widget widget_siteorigin-panels-builder panel-last-child\" data-index=\"5\" ><div id=\"pl-w64e70e70dac44\"  class=\"panel-layout wp-block-siteorigin-panels-layout-block\" ><div id=\"pg-w64e70e70dac44-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w64e70e70dac44-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w64e70e70dac44-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-w64e70e70dac44-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h5 style=\"text-align: center;\">Mechanical engineering, heating and cooling<\/h5>\n<p style=\"text-align: center;\">Industry<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-gb2118-6a3d7abdd178d-3\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb2118-6a3d7abdd178d-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb2118-6a3d7abdd178d-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2 style=\"text-align: center;\">Call<\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-gb2118-6a3d7abdd178d-4\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb2118-6a3d7abdd178d-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb2118-6a3d7abdd178d-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"7\" ><div class=\"bg-shadow panel-widget-style panel-widget-style-for-gb2118-6a3d7abdd178d-4-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3 style=\"text-align: center;\">Cold and heat &#8211; two opposites.<\/h3>\n<p style=\"text-align: center;\">Like the combination of technical documentation and creative marketing content. different content to translate.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-gb2118-6a3d7abdd178d-5\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb2118-6a3d7abdd178d-5-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb2118-6a3d7abdd178d-5-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"8\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><strong>Marketing and technical texts <\/strong> of traditional engineering, complemented by elements of the digital age, are at first glance such different fields, each of which requires a different approach to translation.<\/p>\n<p><strong>Technical translations <\/strong> must be accurate in content and subject matter, there is no room for a millimetre of movement and every hundredth of a millimetre is decisive for the correct and efficient operation of heating or cooling equipment.<\/p>\n<p><strong>On the contrary, marketing translations <\/strong> of texts for catalogues, social media posts must be interesting and creative, so that the translated text retains the meaning of the marketing and business message.<\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-gb2118-6a3d7abdd178d-5-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"9\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3>Solution for the client<\/h3>\n<p>If we can reliably meet the client&#8217;s assignments year after year?<\/p>\n<h5>2 translation teams<\/h5>\n<p>Thanks to our database of proven linguists, we have created two independent translation teams &#8211; one focusing on the translation of technical documentation, the other for marketing content. The client needs translations continuously throughout the year, so the team is interchangeable.<\/p>\n<h5>Modern CAT tools<\/h5>\n<p>The use of modern CAT tools and proven workflows enables faster translations of texts, helps to maintain a uniformly translated terminology, and fundamentally improves the possibilities of quality control of translations.<\/p>\n<h5>Terminology and glossary<\/h5>\n<p>In cooperation with our client&#8217;s representatives in the Czech Republic and Slovakia, we continuously supplement and use specific glossaries of professional terms to be used in translations. The client validates the translated texts considerably faster and releases them into circulation.<\/p>\n<h5>Communication with the client<\/h5>\n<p>We have a two-way open communication with the client. In cooperation with the client&#8217;s representatives in Slovakia and the Czech Republic, we continuously supplement and use specific glossaries of professional terms to be used in translations.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-gb2118-6a3d7abdd178d-6\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-gb2118-6a3d7abdd178d-6-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb2118-6a3d7abdd178d-6-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"10\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3 style=\"text-align: center;\">Through our services, processes and technologies, the client has received reliable and high-quality translations of diverse texts under one roof and saved internal costs for the management of translators.<\/h3>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-gb2118-6a3d7abdd178d-7\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-gb2118-6a3d7abdd178d-7\" ><div id=\"pgc-gb2118-6a3d7abdd178d-7-0\"  class=\"panel-grid-cell\" ><div id=\"panel-gb2118-6a3d7abdd178d-7-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"11\" ><div class=\"bg-shadow panel-widget-style panel-widget-style-for-gb2118-6a3d7abdd178d-7-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3 style=\"text-align: center;\">Contact form<\/h3>\n<p>&nbsp;<\/p>\n<form class=\"contact\" action=\"https:\/\/www.otagosro.com\/wp-content\/themes\/otago\/entity\/contact\/forms\/send.php\" method=\"post\" data-js-callback=\"site.submitGeneralForm\" enctype=\"multipart\/form-data\">\n  <div class=\"inner\">\n    <fieldset>\n      <div class=\"columns-wrapper\">\n        <div class=\"column\">\n          <div class=\"form-control-group\">\n            <div class=\"input-wrapper\">\n              <input type=\"text\" name=\"full-name\" class=\"form-control\" title=\"\" placeholder=\"Name and Last name\" required>\n            <\/div>\n            <div class=\"form-control-error\" data-rel=\"full-name\">Please enter your full name<\/div>\n          <\/div>\n        <\/div>\n        <div class=\"column\">\n          <div class=\"form-control-group\">\n            <div class=\"input-wrapper\">\n              <input type=\"email\" name=\"email\" class=\"form-control\" title=\"\" placeholder=\"E-mail\" required>\n              <div class=\"form-control-error\" data-rel=\"email\">Please enter your email<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div class=\"column\">\n          <div class=\"form-control-group\">\n            <div class=\"input-wrapper\">\n              <input type=\"tel\" name=\"phone\" class=\"form-control\" title=\"\" placeholder=\"Phone\" required>\n            <\/div>\n            <div class=\"form-control-error\" data-rel=\"phone\">Please enter your phone number.<\/div>\n          <\/div>\n        <\/div>\n        <div class=\"column full-width\">\n          <div class=\"form-control-group\">\n            <div class=\"input-wrapper\">\n              <textarea name=\"message\" class=\"form-control\" title=\"\" placeholder=\"How can we help you?\"><\/textarea>\n            <\/div>\n            <div class=\"form-control-error\" data-rel=\"message\">Please write us a message.<\/div>\n          <\/div>\n        <\/div>\n        <div class=\"column full-width\">\n          <div class=\"form-control-group file\">\n            <label class=\"form-control-label\">Files<\/label>\n            <div class=\"file-input-wrapper\">\n              <input type=\"file\" name=\"attachments[]\" title=\"\" accept=\".doc, .docx, .xls, .xlsx, .ppt, .pptx, .txt, .pdf, .zip, .rar, .7z, .jpg, .jpeg, .png, .gif, .webp\" multiple>\n              <div class=\"file-input-inner-html\">\n                <span class=\"text\">Drop your files here or browse your device<\/span>\n                              <\/div>\n              <div class=\"file-input-outer-html\">\n                <div class=\"image\"><\/div>\n                <div class=\"text\"><\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/fieldset>\n    <div class=\"buttons-container\">\n      <div class=\"left-side\">\n        <div class=\"form-control-group checkbox\">\n          <label class=\"checkbox\">\n            <input type=\"checkbox\" name=\"terms\" value=\"1\" title=\"\" required>\n            <span>S\u00fahlas\u00edm s <a href=\"https:\/\/www.otagosro.com\/ochrana-osobnych-udajov\/\" title=\"\">podmienkami<\/a> sprac\u00favania osobn\u00fdch \u00fadajov .<\/span>\n          <\/label>\n          <div class=\"form-control-error\" data-rel=\"terms\">Na odoslanie je potrebn\u00fd s\u00fahlas so sprac\u00favan\u00edm O\u00da.<\/div>\n        <\/div>\n        <div class=\"form-control-group checkbox\">\n          <label class=\"checkbox\">\n            <input type=\"checkbox\" name=\"newsletter\" value=\"1\" title=\"\">\n            <span>Chcem dost\u00e1va\u0165 marketingov\u00e9 inf. pod\u013ea t\u00fdchto <a href=\"%s\" title=\"\">podmienok<\/a>.<\/span>\n          <\/label>\n          <div class=\"form-control-error\" data-rel=\"newsletter\">S\u00fahlaste so zasielan\u00edm praktick\u00fdch inform\u00e1ci\u00ed od spolo\u010dnosti Otago.<\/div>\n        <\/div>\n      <\/div>\n      <div class=\"right-side\">\n        <button type=\"submit\" name=\"submit\" class=\"button button-has-icon\">Submit<span class=\"icon-arrow-right-3\"><\/span><\/button>\n      <\/div>\n    <\/div>\n  <\/div>\n  <input type=\"hidden\" name=\"view\" value=\"ajax\">\n  <input type=\"hidden\" name=\"action-name\" value=\"send\">\n    <input type=\"hidden\" name=\"page\" value=\"https:\/\/www.otagosro.com\/en\/wp-json\/wp\/v2\/posts\/2118\">\n  <input type=\"hidden\" name=\"lang\" value=\"en\">\n  <input type=\"hidden\" name=\"redirect\" value=\"\/en\/thank-you\">\n  <input type=\"hidden\" name=\"recaptcha_response\" class=\"g-recaptcha\" data-key=\"6LcYKpwmAAAAAG_x3noTAZENVihfPvd-xy-I0Q6B\">\n  <div class=\"overlay\">\n    <div class=\"content\">\n      <p>The form is being submitted&#8230;<\/p>\n      <img decoding=\"async\" src=\"https:\/\/www.otagosro.com\/wp-content\/themes\/otago\/assets\/img\/loader-dark.svg\" alt=\"\" class=\"loader\">\n    <\/div>\n  <\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Saving time and increasing quality. Translations of professional technical texts and marketing content from a single supplier. A global manufacturer of air conditioners and heat pumps gets better quality translations while reducing the time needed to manage them internally. Overview At first glance, translating product documentation is not rocket science. However, upon closer inspection, we [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-2118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Technical and marketing translations - Otago<\/title>\n<meta name=\"description\" content=\"Case study: How Otago delivered accurate technical and persuasive marketing translations to support an international client\u2019s success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technical and marketing translations - Otago\" \/>\n<meta property=\"og:description\" content=\"Case study: How Otago delivered accurate technical and persuasive marketing translations to support an international client\u2019s success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/\" \/>\n<meta property=\"og:site_name\" content=\"Otago\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/otagosro\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-07T06:16:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-12T19:37:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.otagosro.com\/wp-content\/uploads\/2023\/07\/image-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Otago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@otago_translate\" \/>\n<meta name=\"twitter:site\" content=\"@otago_translate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Otago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/\"},\"author\":{\"name\":\"Otago\",\"@id\":\"https:\/\/www.otagosro.com\/en\/#\/schema\/person\/f171d96408accf3bdc4b35cef205cfcc\"},\"headline\":\"Technical and marketing translations\",\"datePublished\":\"2023-07-07T06:16:14+00:00\",\"dateModified\":\"2025-06-12T19:37:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/\"},\"wordCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.otagosro.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.otagosro.com\/wp-content\/uploads\/2023\/07\/image-2.jpeg\",\"articleSection\":[\"Case studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/\",\"url\":\"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/\",\"name\":\"Technical and marketing translations - Otago\",\"isPartOf\":{\"@id\":\"https:\/\/www.otagosro.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.otagosro.com\/wp-content\/uploads\/2023\/07\/image-2.jpeg\",\"datePublished\":\"2023-07-07T06:16:14+00:00\",\"dateModified\":\"2025-06-12T19:37:21+00:00\",\"description\":\"Case study: How Otago delivered accurate technical and persuasive marketing translations to support an international client\u2019s success.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/#primaryimage\",\"url\":\"https:\/\/www.otagosro.com\/wp-content\/uploads\/2023\/07\/image-2.jpeg\",\"contentUrl\":\"https:\/\/www.otagosro.com\/wp-content\/uploads\/2023\/07\/image-2.jpeg\",\"width\":1536,\"height\":864},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domovsk\u00e1 str\u00e1nka\",\"item\":\"https:\/\/www.otagosro.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Technical and marketing translations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.otagosro.com\/en\/#website\",\"url\":\"https:\/\/www.otagosro.com\/en\/\",\"name\":\"Otago - Prekladate\u013esk\u00e1 agent\u00fara\",\"description\":\"V\u00e1\u0161 obsah vo svetov\u00fdch jazykoch\",\"publisher\":{\"@id\":\"https:\/\/www.otagosro.com\/en\/#organization\"},\"alternateName\":\"Otago - Preklady textov a tlmo\u010denie pre firmy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.otagosro.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.otagosro.com\/en\/#organization\",\"name\":\"Otago s.r.o.\",\"url\":\"https:\/\/www.otagosro.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.otagosro.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.otagosro.com\/wp-content\/uploads\/2023\/11\/OTG-Logo-for-Web.svg\",\"contentUrl\":\"https:\/\/www.otagosro.com\/wp-content\/uploads\/2023\/11\/OTG-Logo-for-Web.svg\",\"width\":1,\"height\":1,\"caption\":\"Otago s.r.o.\"},\"image\":{\"@id\":\"https:\/\/www.otagosro.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/otagosro\",\"https:\/\/x.com\/otago_translate\",\"https:\/\/www.linkedin.com\/company\/otagosro\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.otagosro.com\/en\/#\/schema\/person\/f171d96408accf3bdc4b35cef205cfcc\",\"name\":\"Otago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.otagosro.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15a00cca8db6131549c0855410a1eba42b59e4408ae0b870ce5053f6787c95fa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15a00cca8db6131549c0855410a1eba42b59e4408ae0b870ce5053f6787c95fa?s=96&d=mm&r=g\",\"caption\":\"Otago\"},\"url\":\"https:\/\/www.otagosro.com\/en\/author\/lukas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Technical and marketing translations - Otago","description":"Case study: How Otago delivered accurate technical and persuasive marketing translations to support an international client\u2019s success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/","og_locale":"en_US","og_type":"article","og_title":"Technical and marketing translations - Otago","og_description":"Case study: How Otago delivered accurate technical and persuasive marketing translations to support an international client\u2019s success.","og_url":"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/","og_site_name":"Otago","article_publisher":"https:\/\/www.facebook.com\/otagosro","article_published_time":"2023-07-07T06:16:14+00:00","article_modified_time":"2025-06-12T19:37:21+00:00","og_image":[{"width":1536,"height":864,"url":"https:\/\/www.otagosro.com\/wp-content\/uploads\/2023\/07\/image-2.jpeg","type":"image\/jpeg"}],"author":"Otago","twitter_card":"summary_large_image","twitter_creator":"@otago_translate","twitter_site":"@otago_translate","twitter_misc":{"Written by":"Otago","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/#article","isPartOf":{"@id":"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/"},"author":{"name":"Otago","@id":"https:\/\/www.otagosro.com\/en\/#\/schema\/person\/f171d96408accf3bdc4b35cef205cfcc"},"headline":"Technical and marketing translations","datePublished":"2023-07-07T06:16:14+00:00","dateModified":"2025-06-12T19:37:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/"},"wordCount":4,"publisher":{"@id":"https:\/\/www.otagosro.com\/en\/#organization"},"image":{"@id":"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/#primaryimage"},"thumbnailUrl":"https:\/\/www.otagosro.com\/wp-content\/uploads\/2023\/07\/image-2.jpeg","articleSection":["Case studies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/","url":"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/","name":"Technical and marketing translations - Otago","isPartOf":{"@id":"https:\/\/www.otagosro.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/#primaryimage"},"image":{"@id":"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/#primaryimage"},"thumbnailUrl":"https:\/\/www.otagosro.com\/wp-content\/uploads\/2023\/07\/image-2.jpeg","datePublished":"2023-07-07T06:16:14+00:00","dateModified":"2025-06-12T19:37:21+00:00","description":"Case study: How Otago delivered accurate technical and persuasive marketing translations to support an international client\u2019s success.","breadcrumb":{"@id":"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/#primaryimage","url":"https:\/\/www.otagosro.com\/wp-content\/uploads\/2023\/07\/image-2.jpeg","contentUrl":"https:\/\/www.otagosro.com\/wp-content\/uploads\/2023\/07\/image-2.jpeg","width":1536,"height":864},{"@type":"BreadcrumbList","@id":"https:\/\/www.otagosro.com\/en\/technicke-a-marketingove-preklady\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domovsk\u00e1 str\u00e1nka","item":"https:\/\/www.otagosro.com\/en\/"},{"@type":"ListItem","position":2,"name":"Technical and marketing translations"}]},{"@type":"WebSite","@id":"https:\/\/www.otagosro.com\/en\/#website","url":"https:\/\/www.otagosro.com\/en\/","name":"Otago - Prekladate\u013esk\u00e1 agent\u00fara","description":"V\u00e1\u0161 obsah vo svetov\u00fdch jazykoch","publisher":{"@id":"https:\/\/www.otagosro.com\/en\/#organization"},"alternateName":"Otago - Preklady textov a tlmo\u010denie pre firmy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.otagosro.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.otagosro.com\/en\/#organization","name":"Otago s.r.o.","url":"https:\/\/www.otagosro.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.otagosro.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.otagosro.com\/wp-content\/uploads\/2023\/11\/OTG-Logo-for-Web.svg","contentUrl":"https:\/\/www.otagosro.com\/wp-content\/uploads\/2023\/11\/OTG-Logo-for-Web.svg","width":1,"height":1,"caption":"Otago s.r.o."},"image":{"@id":"https:\/\/www.otagosro.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/otagosro","https:\/\/x.com\/otago_translate","https:\/\/www.linkedin.com\/company\/otagosro"]},{"@type":"Person","@id":"https:\/\/www.otagosro.com\/en\/#\/schema\/person\/f171d96408accf3bdc4b35cef205cfcc","name":"Otago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.otagosro.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15a00cca8db6131549c0855410a1eba42b59e4408ae0b870ce5053f6787c95fa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15a00cca8db6131549c0855410a1eba42b59e4408ae0b870ce5053f6787c95fa?s=96&d=mm&r=g","caption":"Otago"},"url":"https:\/\/www.otagosro.com\/en\/author\/lukas\/"}]}},"_links":{"self":[{"href":"https:\/\/www.otagosro.com\/en\/wp-json\/wp\/v2\/posts\/2118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.otagosro.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.otagosro.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.otagosro.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.otagosro.com\/en\/wp-json\/wp\/v2\/comments?post=2118"}],"version-history":[{"count":10,"href":"https:\/\/www.otagosro.com\/en\/wp-json\/wp\/v2\/posts\/2118\/revisions"}],"predecessor-version":[{"id":5855,"href":"https:\/\/www.otagosro.com\/en\/wp-json\/wp\/v2\/posts\/2118\/revisions\/5855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.otagosro.com\/en\/wp-json\/wp\/v2\/media\/1020"}],"wp:attachment":[{"href":"https:\/\/www.otagosro.com\/en\/wp-json\/wp\/v2\/media?parent=2118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.otagosro.com\/en\/wp-json\/wp\/v2\/categories?post=2118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.otagosro.com\/en\/wp-json\/wp\/v2\/tags?post=2118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}